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Saracens extend with main sponsor Allianz

Saracens extend with main sponsor Allianz

By: Sports Sponsorship Insider

Posted:
7 Dec 2017
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English Premiership rugby union club Saracens has renewed its partnership with German financial services company Allianz, its main sponsor.

The new deal will run until at least 2021. The two parties’ previous six-year deal had been due to expire next summer.

Allianz holds naming rights to Saracens’ home stadium, Allianz Park, while its branding also appears on the front of the London-based team’s shirts.

Allianz Insurance chief executive Jon Dye said: “There is an excellent cultural alignment between ourselves and Saracens, so I am delighted we are continuing our relationship. We are both achieving considerable success in highly competitive environments and our shared belief that this is only achieved through our people is another example of the good fit that exists between us.”

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