RB Leipzig renews with drinks partner, Werder Bremen signs new sponsor

RB Leipzig has extended its partnership with fruit juice producer Rauch, while fellow German Bundesliga football club Werder Bremen has agreed a sponsorship deal with shoe care brand Collonil.

Leipzig’s new two-year deal with Rauch will cover the 2017-18 and 2018-19 seasons. The company will retain its position as the club’s official vitamin partner.

Under the agreement, Rauch’s products will continue to be sold at Leipzig’s Red Bull Arena. Its drinks will also be provided to the playing squad.

In addition, Rauch will benefit from in-stadium LED advertising exposure, as well as match-day activations.

Collonil, meanwhile, will serve as Werder’s official partner for shoe and leather care for the 2017-18 season.

Collonil will have a presence in the VIP area at Werder’s Weser-Stadion home ground and across the club’s media channels. The company will also launch information campaigns relating to cleaning and taking care of sports shoes.