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Public body extends backing of RB Leipzig

Public body extends backing of RB Leipzig

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By: Sports Sponsorship Insider

11 Oct 2018
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German Bundesliga football club RB Leipzig has struck a three-year extension to its partnership with the Leipziger Gruppe.

The Leipziger Gruppe – consisting of municipal companies Leipziger Verkehrsbetriebe, Leipziger Wasserwerke and Leipziger Stadtwerke – has been a partner of the team since 2016 and will continue in this role through to 2021.

In addition to advertising space on the LED boards at Red Bull Arena, the Leipziger Gruppe will continue to run various promotional campaigns.

Group spokesman Michael Theis said: “Every year, the Leipziger Gruppe supports more than 130 clubs, institutions and projects – from small kindergartens to football league teams. We extended our commitment to RB Leipzig until 2021, because top football is good for our city and because Leipzig loves top football.

“In addition to this commitment, our public utilities, transport companies and waterworks provide energy and water in the stadium and in the training centre and ensure that the fans can get to the game and back home comfortably by bus and train.”

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