Commercial broadcaster Pink BH has completed a sublicensing deal with the United Group in Bosnia and Herzegovina for rights to first- and second-party Uefa European Qualifiers and Nations League matches, along with all matches from Euro 2020.
The four-season deal, from 2018-19 to 2021-22, comes two weeks after commercial network Nova TV sublicensed the same set of rights in Croatia from United Group, which owns pay-television broadcaster Sportklub.
In both deals, United Group has not sublicensed to the public-service broadcasters – BHRT in Bosnia and Herzegovina and HRT in Croatia – which held the same set of rights in the previous four-season cycle, from 2014-15 to 2017-18.
Sportklub acquired all national-team rights sold by Uefa in each Balkan market last year but was under no obligation to sublicense to a free-to-air broadcaster by the governing body.