Golf’s PGA Tour has agreed a new partnership with Twitter under which the social media platform will distribute more than 70 hours of live coverage from 31 tournaments for the remainder of the 2016-17 season.
Twitter will be the exclusive global platform for the coverage, which will start with the CareerBuilder Challenge in La Quinta, California on January 19 and conclude at the season-ending Tour Championship.
Coverage will typically include the first 60 to 90 minutes from the early Thursday and Friday morning hours of each competition. This coverage will include pre-game analysis, interviews, range coverage, and live competition from the first two holes of each day’s PGA Tour Live Marquee Groups.
The live streams will be available globally to both the logged-in and logged-out audience on Twitter.
The Tour said the partnership also includes opportunities for advertisers, including packages with television style mid-roll spots, combined with original clips produced by the Tour, available for sponsorship and promotion on Twitter.
The partnership also includes an extension of the PGA Tour and Twitter’s Amplify program.
“Twitter and the PGA Tour have been working together on Twitter Amplify for many years now, and the program has been a tremendous success for both companies,” Rick Anderson, chief media officer of the PGA Tour, said. “Streaming PGA Tour Live programming to Twitter’s global audience, as well as the millions of users who follow @PGATour and hundreds of PGA Tour player accounts, will provide new and innovative ways for sports fans to engage with our premium OTT offering."