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PGA Tour commits to Fort Worth event

PGA Tour commits to Fort Worth event

By: SportBusiness International team

Posted:
19 Jan 2018
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Golf’s PGA Tour has confirmed that the 2018 edition of its annual tournament in Fort Worth, Texas, in the US will go ahead as planned amid doubts over the sponsorship of the event.

This year’s tournament is due to take place from May 24-27 at the Colonial Country Club. The event had been placed in doubt after title sponsor, speciality foods retailer Dean & Deluca, said that it may be unable to meet the financial requirements needed to support the tournament.

In February 2016, Dean & Deluca agreed a six-year deal with the PGA Tour to sponsor the event. The agreement runs until 2021.

The PGA Tour has now moved to dampen fears that the event may be called off and has vowed to work with organisers to guarantee the tournament’s spot on the calendar.

“As we look toward the 2018 event and beyond, we will continue to work alongside Colonial Country Club in an effort to ensure the event will be a part of the PGA Tour schedule for many years to come,” the Tour said in a statement reported by the Associated Press news agency.

According to the Fort Worth Star-Telegram newspaper, Colonial Country Club has signed sponsorship deals with American Airlines, XTO and BNSF to ensure that this year’s event will go ahead as planned. The newspaper, citing sources familiar with the matter, added that Bell Helicopter is also being considered as a sponsor, although AT&T is a more likely option.

Kevin Kisner (pictured) is the defending champion of the event, which, according to the Star-Telegram, costs about $11.5m (€9.4m) to organise.

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