Hong Kong telco PCCW has launched a new OTT platform to showcase its sports and entertainment portfolio.
Now E has been released ahead of the 2018 Fifa World Cup. PCCW acquired rights to the national team football tournament late last year and the World Cup will be provided via the new platform when it kicks off in Russia on June 14.
Now E will be available for download on Apple App Store and Google Play later this month. It will also be provided via the newly introduced Now E Android TV Box, the first such device offered by a Hong Kong operator.
Users will be able to subscribe to the service through daily, monthly or season passes.
Janice Lee, managing director of PCCW Media Group, said: “We are confident that Now E will stand out from the rest as the most preferred OTT service as Now E is a single OTT platform which provides exclusive Asian and international movies, dramas and world-class sports events.”