Panasonic teams up with Swiss Ice Hockey Federation

Japanese consumer electronics company Panasonic has agreed a sponsorship deal with the Swiss Ice Hockey Federation.

The length of the agreement was not disclosed but it has been signed ahead of the 2018 winter Olympic Games in Pyeongchang.

As part of the deal, Panasonic will provide Swiss ice hockey players with headphones.

Swiss internationals Raphael Diaz (pictured), Vincent Praplan and Leonardo Genoni will also support Panasonic’s #fightforgold marketing campaign.