The athletics division of the University of Notre Dame has agreed a wide-ranging partnership with US collegiate marketing agency JMI Sports and holistic solutions provider Legends.
Notre Dame said that the “unique” deal will support its aim of becoming a market leader in both the packaging and presentation of its game-day multimedia rights, corporate sponsorship plans and hospitality experience.
The 12-year deal sets out plans for JMI and Legends to oversee all Notre Dame athletics media rights, sales, marketing, hospitality and branding services on a local and national level.
Notre Dame will also seek to implement programmes and partnerships with elite companies and brands, with the goal of delivering “unprecedented levels of engagement, first-class hospitality experiences and recognition”.