Ted Sarandos, chief content officer at Netflix, has said that the online streaming service has no intention of expanding into the live sports-rights market.
Netflix, which has been linked with a move into the live sports sector, has recently signed a number of content partnerships with major football clubs.
Last month, Netflix agreed to produce a four-part documentary series focusing on the pre-season campaign at Argentinian club Boca Juniors. Netflix also has a similar content deal in place with Juventus of Italy.
However, according to the Hollywood Reporter, Sarandos said it is unlikely that Netflix will expand its sports-focused content into live streaming as he believes leagues will eventually take games and events directly to fans.
“I think the leagues have almost uncheckable pricing power,” Sarandos said.