Nedbank extends Golf Challenge title sponsorship

Financial services company Nedbank has extended a title sponsorship deal for the Golf Challenge European Tour event in South Africa.

The deal will run for three years, from 2016 to 2018, with an option to extend the agreement by a further three years, from 2019 to 2021.

The renewal was announced by resorts operator Sun International, which will host the tournament at Sun City in South Africa.

Yesterday (Tuesday), the Nedbank Golf Challenge was elevated to become part of a new three-tournament end-of-season swing on the European Tour. The 2016 Final Series will begin with the Turkish Airlines Open from November 3-6 followed by the Nedbank Golf Challenge from November 10-13, before the Race to Dubai once again concludes with the DP World Tour Championship in Dubai from November 17-20.

Nedbank chief executive Mike Brown said: “The Nedbank Golf Challenge is the longest-running sponsorship in the bank’s history and is deserving of its place as the flagship event on the South African golf calendar.”