NBC Sports Group has appointed Pete Bevacqua to the newly-created role of president of the North American media group.
Bevacqua will join NBC Sports Group from the PGA of America golf organisation, where he has served as chief executive since 2012.
Before then, he was the global head of golf at Creative Artists Agency.
Bevacqua will oversee a number of areas, including programming, marketing and digital, as well as the media group’s regional channels and golf businesses, including the Golf Channel.
Bevacqua will begin his new role in September and will report to Mark Lazarus, chairman of NBC Broadcasting and Sports.