Italian Serie A football club Napoli has entered into a partnership with fruit and vegetables producer COF.
The length of the agreement was not disclosed but the deal will at least cover the remainder of the 2016-17 season.
As part of the deal, COF will include references to the Napoli brand on some of its products. The club will also seek to attract new customers to COF through fan-focused activities.
COF becomes the latest food or drinks company to partner with Napoli. Water brand Acqua Lete is the club’s main shirt sponsor, while pasta producer Pastificio Garofalo and coffee brand Kimbo also benefit from brand exposure on the team’s jerseys.