Digital media company Motorsport Network has expanded into the ticketing market by acquiring UK-based operation BookF1.com.
The company was founded in 2003 and as well as Formula One, offers ticketing services for the World Endurance Championship (WEC) and MotoGP.
As part of Motorsport Network, BookF1.com now has significant growth capacity by expanding its ticketing operations into the 21 markets in which the Network has a presence, as well as providing the capacity for BookF1.com to target fans in Motorsport Network’s 17 languages.
The acquisition extends to BookF1.com’s CRM database which will provide Motorsport Network with new cross-selling opportunities while enhancing the services that the company provides to its audiences.
The expansion of BookF1.com will initially commence in key European markets including France, the Netherlands, Germany and Italy. It will be led by Paul Deason, the founder and chief executive of BookF1.com, and will be operated under the new identity of Motorsport Experiences.
The travel and ticketing packages offered by Motorsport Experiences will form part of bundled offers to motorsport fans that span premium content via subscriptions to Motorsport.com, Autosport.com and Motorsport.tv and magazine titles F1 Racing and Autosport, as well as a variety of photographic products offered by MotorsportImages.com.
James Allen, Motorsport Network’s president for the EMEA region, said: “It is true to our mission to provide our audiences with another very important way to consume motor racing - not just via our reporting or broadcasting on our websites, but now in person at trackside.
“We will accelerate BookF1’s market-leading presence with our unparalleled scale and capacity to speak to fans in multiple languages. As a digital first business we will wrap ticketing offers and experiences in with our catalogue of benefits that we bring to the sport’s millions of fans.”
Deason added: “We have grown BookF1.com organically for the past 15 years. Now it is the right time to scale our operation and I can think of no better partner than Motorsport Network, who will enable us to reach far beyond our existing capacity and create new products and services to fans across the globe that will make their motorsport ticketing experience truly unique. I am very excited about our future together.”