North America’s Major League Soccer has entered into a partnership with outdoor apparel and equipment manufacturer Columbia Sportswear.
The agreement covers all 23 MLS teams in the US and Canada and will see a range of co-branded outerwear and apparel developed for fans of all ages. The length of the deal was not disclosed.
The product range, which will feature several of Columbia’s innovative technologies, will include jackets, polos and layering pieces. The MLS-logoed products will be available through Outdoor Custom Sportswear.
“Major League Soccer is expanding rapidly, fuelled by some of the most passionate fans in all of sport,” Joe Boyle, Columbia brand president, said.
“That excitement, combined with the longest schedule of the major North America pro leagues, provides a unique opportunity for Columbia. Whether an early season Timbers match during a Portland downpour or a mid-summer contest in sweltering Orlando, these products are designed to keep these incredible fans comfortable in all conditions.”