Mercedes adds TIBCO as analytics partner

UK-based Formula One racing team Mercedes-AMG Petronas Motorsport has entered into a partnership with integration and analytics software company, TIBCO.

The firm will provide advanced analytics for the team, while its logo will feature on the helmets of F1 drivers Lewis Hamilton and Valtteri Bottas, effective from the Bahrain Grand Prix starting tomorrow (Friday).

The TIBCO Insight Platform uses visual, predictive and real-time streaming analytics, integration and business process management technologies, which supports the team's need to keep up to date with intuitive tools that facilitate faster and more informed decisions and actions.

Toto Wolff, executive director of Mercedes AMG Petronas, said: "We are delighted to welcome TIBCO to the Mercedes-AMG Petronas Motorsport team. To stay ahead in motorsport, you have to continually innovate and be able to make quick decisions based on sound information and judgement. Working with the TIBCO Insight Platform will enable us to optimise our performance in these areas, benefitting not only our strategic decisions at the race track, but also how we operate back at the factory. We're also very pleased to be able to provide global exposure for TIBCO technology as we take part in races around the world."