Mediapro Asia lands America’s Cup contract

The Mediapro Asia division of Spanish agency Mediapro has been appointed as the exclusive agent for Southeast Asia and the Indian subcontinent to distribute media rights to the 35th America’s Cup sailing events from 2015 to 2017.

The contract awarded by the America's Cup Event Authority, organisers of the 35th America's Cup, covers the Asian territories of Cambodia, Chinese Taipei, Hong Kong, Indonesia, Laos, Macau, Malaysia, Myanmar, the Philippines, Singapore and Thailand. Mediapro Asia will exploit the rights in the Indian subcontinent markets of Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka.

The competitions in 2015 and 2016 consist of a series of America’s Cup World Series events, while 2017 will see the America’s Cup Qualifiers and Challenger Playoffs, as well as the America’s Cup Match.

“We feel that the property will provide the necessary breadth in sports content offering for several of our broadcast partners in Asia, and we will strive to secure the widest coverage possible for the series of events,” Salauddin Sulaiman Sinnakandu, senior director of Mediapro Asia, said.

The America’s Cup World Series continues from October 16-18 with an event in Bermuda.