McLaren seeks to tap into business community with CNBC tie-up

Formula One motor-racing team McLaren has agreed a partnership with global business news channel CNBC.

Terms of the multi-year agreement were not disclosed, but it was confirmed that McLaren and CNBC will work together to promote both brands through content and various commercial activity.

McLaren also said it will use the partnership with CNBC to “unlock the potential of the network’s powerful audience of business leaders and investors”.

Zak Brown, executive director at the McLaren Technology Group, added: “This partnership will greatly enhance our ability to reach a global business target audience while enabling both CNBC and McLaren to highlight shared attributes and values.

“Formula One is a sport undergoing exciting change at multiple levels and bringing that story to a global business will help raise the profile not only of McLaren and CNBC but the sport of Formula One too.”