SportBusiness International

Analysis and insight for the global sports business

McLaren claims F1 first with esports initiative

McLaren claims F1 first with esports initiative

By: SportBusiness International team

5 May 2017
  • LinkedIn
  • Print

McLaren has launched a new esports competition that will give gamers the chance to serve as an official simulator driver for the Formula One motor-racing team.

McLaren has teamed up with partner Logitech G, a developer of gaming equipment, to launch World’s Fastest Gamer. The competition is said to be the first of its kind in F1.

The competition will pit gamers from around the world against one another, with the winner to be offered a one-year contract to work as a simulator driver for McLaren.

The individual will then work with engineers at the McLaren Technology Centre and at circuits to develop the cars operated by the team’s real-life drivers.

To read the full article you need access to SportBusiness International

Find out more
Back to top