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Mazda revs up LaLiga deal, renews for another two seasons

Mazda revs up LaLiga deal, renews for another two seasons

By: Patrick Tibke

Posted:
11 Oct 2018
News
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Japanese car brand Mazda has shown its loyalty to Spain’s LaLiga, after renewing its regional partner deal with the Spanish top-flight for another two years.

The deal will see Mazda retain its status as the Official Vehicle of LaLiga until the end of the 2019-20 season.

Under the new deal, Mazda will also enjoy brand exposure across LaLiga media assets, stadia, online platforms and social networks.

LaLiga’s sponsorship hierarchy is built around its title sponsor, Spanish bank Santander, beneath which it breaks down into global sponsors, regional sponsors and partner brands.

Among LaLiga’s global sponsors are Nike, TagHeuer, EA Sports, and Unilever’s Clear and Rexona brands – both new arrivals to LaLiga’s sponsorship portfolio as of this month.

Mazda is positioned as a regional partner alongside brands such as Samsung, Mahou, Allianz and Danone.

For more on LaLiga’s latest regional deals, see our analysis here: ‘LaLiga’s pivot to Asia net summer sponsorship windfall’.

Under the new deal, Mazda will also enjoy brand exposure across LaLiga media assets, stadia, online platforms and social networks. Mazda has been a LaLiga sponsor since 2015.

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