Premier League champions Manchester City have announced a new regional partnership with cashless payments firm tappit.
The deal will see tappit become the club’s Official Events Cashless Payment Partner.
As part of the deal, Man City will explore the use of tappit’s cashless payments technology at club events in the UK and Asia-Pacific, including global live screenings and mass participation events.
Tappit’s cashless payments solution is built around its digital payments wristbands, which are issued to attendees at events such as sports fixtures, music concerts and festivals.
Once admitted to the event, attendees can make all purchases via the tappit wristband.
Tappit also generates consumer behaviour insights via its wristband use, which are then relayed to clients to assist in marketing and engagement.
In addition to Man City, tappit has also partnered with Bestival, HSBC, Mastercard, Birmingham City FC and the Dubai Rugby Sevens series.