Golf and lifestyle apparel brand Loudmouth has renewed its partnership with the Norway men’s curling team.
The deal is for four years, through until the end of 2018.
Norway wore Loudmouth’s infamously patterned trousers on its way to winning the silver medal at the Vancouver 2010 winter Olympic Games.
It also sported a specially designed pair of trousers for each day of competition during Sochi 2014 and Loudmouth will now link up with the team once again at the 2018 Games in PyeongChang, South Korea.
“The reaction our pants got at the 2010 games was overwhelming,” Loudmouth’s UK general manager Tracy Sanderson said. “The men on the team get recognised for their pants but that notoriety is completely justified. They are serious athletes and when they step onto that rink, they mean business. We can’t wait to watch them compete.”