NBA basketball team the Milwaukee Bucks has unveiled financial services technology company Fiserv as the naming-rights sponsor of its new arena, which will become the Fiserv Forum.
Financial terms of the Bucks’ 25-year agreement with Fiserv, a Milwaukee-based company, were not disclosed.
The arena will officially open on August 26 and will also serve as the home of Marquette University’s Golden Eagles men’s basketball team.
Fiserv will benefit from prominent brand exposure on the venue’s façade, playing surface, rooftop and throughout the facility.
“We are excited to partner with the Milwaukee Bucks to create an unprecedented opportunity to elevate our brand as one of the world’s leading providers of financial technology and payment services,” Jeff Yabuki, president and chief executive of Fiserv, said.
“We also expect this arrangement to further differentiate our brand in support of our purpose of delivering value and excellence to our clients every day.”
Bucks owners Wes Edens, Marc Lasry and Jamie Dinan added: “We are proud to become a long-term partner with Fiserv, a dynamic international company with a prominent Wisconsin presence, which deeply shares our commitment to bettering and growing Milwaukee.
“It was clear from the start of our conversations that the Bucks and Fiserv align perfectly in our goals for innovation and leadership, and carry the same passion for excellence. As Fiserv Forum becomes an internationally recognised venue, we are excited to be an instrumental part of furthering Fiserv’s brand as a leader in its industry. Fiserv Forum will be the entertainment and sporting heart of our city and will deliver memorable experiences for fans and families in Wisconsin for generations to come.”
The arena is set to host more than 200 events annually and Las Vegas band The Killers will headline the grand opening concert on September 4.