SportBusiness Group

Expert analysis for confident decision-making

LeBron helps give ESPN its most-watched NBA pre-season game

By: Bob Williams

12 Oct 2018
  • LinkedIn
  • Print

The LeBron effect continues. The LA Lakers' pre-season game against the Golden State Warriors in Las Vegas on Wednesday night drew nearly two million viewers, making it ESPN's most-watched pre-season game ever.

It was also the most viewers for an NBA pre-season game on any network since 1994, which is as far back as the records go, and a 129 per cent rise from last pre-season’s comparable game between the Houston Rockets and the Memphis Grizzlies.

The strong figures indicate that the LeBron James-led Lakers are likely to gain huge ratings for ESPN and Turner this coming season.

Back to top