LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with gaming company ManBetX.
The three-year deal covers the 2018-19 to 2020-21 seasons and names ManBetX as LaLiga’s official betting partner in Asia.
The deal strengthens ManBetX’s position within football. Last summer, the company agreed a multi-year deal to become the main shirt sponsor of English Premier League club Crystal Palace. Financial terms of that agreement were not disclosed, but Palace said at the time that it represented the eighth biggest club deal by value in the Premier League.
ManBetX launched in 2007 and is currently used by 500,000 people on a daily basis.