Lagardère Sports to distribute USATF rights

The Lagardère Sports agency has struck a deal to distribute the USA Track & Field body’s international media rights.

The deal, which covers track and field athletics, as well as long-distance running and race walking in the US, will run for three years, from 2017 to 2019.

The deal covers all territories outside the US.

The agreement includes the body’s Indoor Grand Prix in Boston, the Millrose Games, Drake Relays and the USATF Outdoor Championships.

Lagardère Sports’ portfolio of international sports properties includes 10 International Association of Athletic Federations (IAAF) Gold Label Marathons, nine IAAF World Challenge events and two EAA Premium Meetings, four IAAF World Indoor Tour events and the ISTAF Indoor Berlin event.