English Premier League football clubs Leicester City and Burnley have signed sponsorship deals with bookmaker Ladbrokes.
The company will serve as Leicester’s official UK and Ireland betting partner for the 2017-18 season after signing a one-year deal with the East Midlands club.
Ladbrokes will benefit from extensive LED advertising exposure at Leicester’s King Power Stadium on match days, and its branding will also be present in interview backdrops.
Ladbrokes will also provide special odds on Leicester matches inside King Power Stadium, and engage with the club’s fan base on social media.
The partnership was brokered by sports marketing agency BD Sport Rights.
Meanwhile, Ladbrokes’ deal with Burnley will run for three years, from 2017-18 to 2019-20. The deal names Ladbrokes as the club’s official UK betting partner.
Ladbrokes will provide betting services at Burnley’s Turf Moor stadium on match days, and will also be promoted across the club’s website and social media channels.
In addition, Ladbrokes will be promoted through LED advertising and on the big screen at Turf Moor, as well as in the club’s official match-day programme.
Club-specific betting offers will be launched, as well as promotions such as training ground visits and match tickets.