Betting company Ladbrokes has today (Wednesday) sealed a two-season extension to its title sponsorship of the Scottish Professional Football League.
The deal, which will encompass the 2018-19 and 2019-20 seasons, extends the company’s title sponsorship of Scotland’s four professional divisions that began in 2015.
The SPFL had been without a title sponsor for two years before it partnered with Ladbrokes, with its association with Clydesdale Bank having ended in 2013.
Ladbrokes signed an initial one-season extension to its deal in May 2017, which covered the ongoing 2017-18 campaign.
Chief executive of Ladbrokes Coral Group, Jim Mullen, said: “Football beats at the heart of Scottish life, the cafes and canteens echo to the football conversation every week and we are delighted to be part of that conversation.
“In being at the heart of the discussion we also want to make sure that it reflects that gambling should be fun, not a problem, and that is why our continued sponsorship will enable us to promote responsible gambling and work with clubs to ensure that the integrity of the sport is upheld.
“We take our role as a sponsor seriously and we take our role to help customers keep gambling fun just as seriously.”
As part of its plan for the 2018-19 season, Ladbrokes intends to work with the SPFL to promote responsible gambling both within the game and with the wider football fan base.