Lacoste snaps up extension to ATP partnership

French fashion brand Lacoste has agreed a deal with the Association of Tennis Professionals to extend its partnership with the season-ending ATP World Tour Finals event.

The agreement will run for three years, from 2016 through to 2018.

Lacoste will retain its role as a gold partner of the tournament and continue to provide clothing for line judges, ball kids and mascots at the event, which this year runs from November 13-20 at the O2 Arena in London, England.

The company will benefit from on-court brand exposure at the event and also organise an under-14 invitational tournament for a second consecutive year.

The deal also continues agreement whereby Lacoste provides clothing to official ATP staff, including umpires, at all other events on the men’s tour.