Juventus signs Asian betting partner

Italian Serie A football club Juventus has agreed a regional sponsorship deal with Asian online betting company F66.com.

The three-year deal runs until the end of the 2019-20 Serie A season.

As part of the agreement, F66.com will be granted the use of Juventus branding and imagery for the promotion of its services in Asia, with the exception of China, Vietnam and Thailand.

F66.com will organise competitions such as ‘Fly with the Team’, which will give fans the chance to travel with the Juventus team for a European match. An exclusive video blog of the club’s league games will also be provided by former Juventus striker Fabrizio Ravanelli.

“This is a new and important regional sponsorship in the areas where we are experiencing the most significant growth for our club,” Giorgio Ricci, Juventus’ co-chief revenue officer, said. “F66 will be a benchmark partner to develop activities for our Asian fans.”