The Infront Sports & Media agency has unveiled a new brand identity after detailing plans to place a “sharper focus” on “booming” markets such as personal and corporate fitness, virtual sports and community sports.
The agency will now be known simply as Infront in a move designed to reflect the company’s broader offering.
A new red logo has also been launched, while the agency has introduced the ‘All about sports’ tagline to reflect its continued commitment to sport.
Infront said it would remain committed to its core markets of football, winter sports and summer sports, while placing a greater emphasis on the emerging markets of personal and corporate fitness, virtual sports and community sports.
Infront will also seek to further expand its digital footprint by establishing and investing heavily in a Digital Competence Centre.
Infront president and chief executive Philippe Blatter said: "The sports industry is rapidly changing both socially and technologically, meaning it is vital for brands and rights holders to be able to engage with people from all walks of life. We want to signal that we have also changed with the times – into a stronger, bolder, more dynamic Infront.
"Over the years we have constantly been adapting our offering to clients to leverage these opportunities and have transformed into a full-service provider active in 25 different sports."