IMG upgrades association with George Washington University

The IMG agency has secured a 10-year multimedia rights agreement with George Washington University’s athletics department.

IMG will manage and market the multimedia rights related to the university’s 27 Colonials varsity athletics programs. The deal also covers sponsorship rights.

The IMG College division of WME|IMG previously served in a consulting role for Colonials Athletics.

Tim Pernetti, president of IMG College, said: “Our partnership will focus on expanding the reach of Colonials Athletics and providing the school and its student-athletes with a platform to excel as a community.”