Hummel lands RFL partnership

Sportswear provider Hummel has agreed a partnership with the Rugby Football League, the governing body of rugby league in England.

The agreement will run for four years, from 2018 to 2021.

Under the deal, Hummel will supply products to the RFL and will provide kits for all England rugby league squads, match officials and staff. Hummel will also support the RFL’s Champion Schools Competition and associated programmes.

“We’re excited to bring them into the game of rugby league and the international environment with a Test series, tours and a home World Cup (in 2021) on the horizon for our national sides,” RFL interim chief executive Ralph Rimmer said. “Heritage, character and sport are just some of Hummel’s core values and that is what attracted us to this partnership – we aim to make it a successful one.”

Hummel chief executive Allan Vad Nielsen added: “Over the next four years we will endeavour to connect with players and fans across all ages, levels and standards of rugby league. We look forward to promoting England rugby league both domestically and internationally during our partnership and to delivering innovative, bold-looking and functional products both on and off the field.”