Chinese consumer electronics brand Hisense has entered into a partnership with the US Soccer national governing body.
Under the agreement, Hisense USA will become the official TV and appliance manufacturer of the US national teams.
Hisense will support the body during the 2018 Fifa World Cup and 2019 Fifa Women’s World Cup, and will also sponsor the US Soccer Development Academy.
The deal will also see Hisense’s brand feature across broadcast, digital, in-stadium and on-site activations.
Hisense is already an official sponsor of the 2018 Fifa World Cup, and will be introducing its premium line of appliances throughout the tournament.