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Halep seals Nike partnership

Halep seals Nike partnership

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By: SportBusiness International team

13 Feb 2018
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Romanian tennis star Simona Halep has ended her search for an apparel partner by announcing a deal with US sportswear company Nike.

The world No.2 announced the news on her Facebook page, posting the following message: “Just Do It. I just did it.”

Financial terms of the agreement were not disclosed, but Romanian news website the Business Review said the deal would be worth $2m (€1.6m) a year.

The announcement comes after Halep (pictured) played last month’s Australian Open without an apparel partner. The 26-year-old was forced to wear unbranded clothing during the event, which she finished runner-up in after losing to Denmark’s Caroline Wozniacki in the final.

Halep began the first grand slam of the year as world No.1 but was replaced at the top of the rankings by Wozniacki following the Dane’s victory in Melbourne.

Halep previously held an endorsement deal with German sportswear manufacturer Adidas.

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