Kickboxing league Glory has secured a new partnership with US streaming service Pluto TV.
Under the deal, Pluto TV will stream live coverage of the preliminary fights that take place before Glory SuperFight Series events.
The deal will commence tomorrow (Friday) at Glory’s New York event, with all nine bouts on the night to be streamed live on the Pluto TV Kickboxing channel.
The final three fights at the New York event will also be streamed live on Pluto TV’s channel on video-sharing website YouTube and the promoter’s page on social media platform Facebook. The deal will run into 2018.
Nadim Tannous, vice-president of digital at Glory, said: “A major element of our online strategy is to distribute via OTT platforms and increase our brand presence with the leaders in that space. We look forward to growing further with Pluto TV.”