German Olympic Committee lands new partner

The German Olympic Sports Confederation (DOSB) has agreed a sponsorship deal with mattress retailer Matratzen Concord.

The agreement covers the 2018 winter Olympics in Pyeongchang and the 2020 summer Games in Tokyo.

As part of the deal, Matratzen Concord will supply its products to German athletes. The partnership was brokered by Deutsche Sport Marketing (DSM), the DOSB’s commercial agency.

DSM chief executive Thomas Dieckhoff said: “We are very pleased to have found in Matratzen Concord a competent partner around the important topic of sleep. In fact, a restful night's sleep during the weeklong stays in the training camps is an essential part of good physical and mental preparation. 

“A good night's sleep is the most important discipline after training, because only an interaction of fitness and regeneration promotes top athletic performance. In this sense, we are very excited about the upcoming winter Olympics.”