The German Ice Hockey Federation (DEB) has renewed its sponsorship deal with real estate investment company the Westminster Group.
Westminster has served as the DEB’s main sponsor since 2016. The length of the new deal was not disclosed.
As part of the agreement, Westminster’s branding will feature on the chest and sleeve of the men’s national team’s jerseys during this year’s World Championship, which gets underway today (Friday) in Copenhagen and Herning, Denmark. In regular international matches, Westminster’s logo will feature on the chest of the team’s jerseys.
Westminster will also benefit from digital and print advertising exposure, along with ticket packages for matches. In addition, Westminster will continue to support the DEB’s ‘Wir sind Eishockey’ and ‘Powerplay 26’ social initiatives.