Geico extends association with WorldSBK’s US leg

US insurance firm Geico has renewed its title sponsorship of the American round of the Superbike World Championship (WorldSBK) motorcycling series.

The new deal has been signed ahead of this year’s US Round, which runs from June 22-24 at California’s Laguna Seca circuit.

It will mark the fifth season in a row that Geico has supported its home grand prix. The company benefits from extensive track-side brand exposure as part of the deal.