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Formula E secures title sponsor for Italian, Uruguayan races

Formula E secures title sponsor for Italian, Uruguayan races

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By: Sports Sponsorship Insider

8 Feb 2018
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Niobium supplier CBMM Niobium has agreed a deal to title sponsor this year’s Formula E races in the Italian capital of Rome and Punta del Este, Uruguay.

The electric car-racing series will make its debut in Italy on April 14, while it will return to Punta del Este on March 17.

CBMM Niobium’s partnership with Formula E will provide the company with the chance to work with leading developers from the electric vehicle industry and highlight the role niobium is playing in promoting sustainability.

Alejandro Agag, founder and chief executive of Formula E, said: “The importance of implementing technologies such as niobium is crucial to the continual development in the automotive sector and the push for electrification, especially as the demand for producing battery and electric motor components accelerates further.

“Therefore, we’re pleased to again welcome CBMM and help expand the awareness of niobium technologies to the world through its involvement in the ABB FIA Formula E Championship.”

Punta del Este was not on the initial race schedule for the 2017-18 season, but in December it was announced that the city would replace a postponed event in São Paulo, Brazil. Punta del Este formed part of the 2014-15 and 2015-16 seasons.

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