Fully electric motor-racing series Formula E has signed a partnership with CleanSpace, a movement dedicated to better air quality.
The partnership will represent a joint collaboration to tackle air pollution caused by transportation. CleanSpace aims to galvanise behaviour change from the ground-up, encouraging individuals to choose cleaner ways to travel. People can join the movement via a new smartphone app which launched earlier this week and is available in both Apple iOS and Google Android versions.
Formula E joins both as a strategic partner, encouraging their employees, teams, drivers and fans to join the CleanSpace movement, as well as a reward partner. Terms of the deal were not disclosed.
CleanSpace is the brainchild of Lord Paul Drayson’s British technology start-up, Drayson Technologies. Lord Drayson said: “Recent medical evidence is showing that in all major cities in the world, the main cause of air pollution is transportation. Formula E and Drayson Technologies share a long history, and its commitment to the development and provision of electric cars goes hand-in-hand with the CleanSpace vision to show that in this age of hyper-connectivity, armed with the right technology, we can all work together to tackle global problems like air pollution. CleanSpace came out of our motorsport R&D programme – so it’s great to be teaming up with Formula E.”