Clothing company Levi Strauss has agreed a deal for its Levi’s brand to become a partner of Formula One motor-racing team Force India.
The agreement will run for the remainder of the 2016 season and cover the Latin America region.
The Levi’s logo will appear on the roll hoop of Force India’s racing cars during this weekend’s Mexican Grand Prix, as well as on drivers’ race suits and various other team assets.
The 2016 Mexican Grand Prix takes place from October 28-30 at the Autodromo Hermanos Rodriguez in Mexico City.