Fluminense signs new main sponsor

Credit card company Valle Express has agreed a two-year deal to become the new main shirt sponsor of Campeonato Brasileiro Serie A football club Fluminense.

The agreement with the Rio de Janeiro-based club will run through to the end of 2019. Valle Express will have its logo displayed on the front of the team’s shirt, as well as receiving brand exposure throughout the club’s training complex.

The deal represents Valle Express’ biggest sponsorship agreement since it was formed in 2013

“Today we have 600 franchises and, together with the club and our franchise model for any size of city, we intend to triple this number in a year,” César Malta, chief executive of Valle Express, said.