The International Volleyball Federation (FIVB) has entered into a partnership with US technology company Microsoft.
The partnership, the length of which was not disclosed, will focus on enhancing the fan experience on match days through digital initiatives.
The FIVB will use the Microsoft Sports Digital Platform to reach wider audiences through digital experiences, and deliver more personalised, on-demand content. New services and products will also be developed to better promote the sport and increase volleyball’s digital presence.
In the long term, the partnership will allow the FIVB and its partners to offer new digital products, services and experiences through the Microsoft Azure platform. This solution will be complemented by FIVB content and promoted through the organisation’s digital consumer channels.
It is hoped that the agreement will also enable the FIVB to better understand its fans and get insights on their needs and likes through segmentation and profiling. The FIVB said this would attract new digital sponsors and fans to register and subscribe to its content through membership programs. The partnership will also enable the development of more video content and live-streaming of events.
The FIVB will launch its use of the Microsoft Sports Digital Platform to coincide with its new Volleyball Nations League, which got underway yesterday (Tuesday).
FIVB president Ary Graça said: “Innovation has been a key priority for us since I was first elected president in 2012. We believe that the FIVB and Microsoft have the same vision of leading the process of innovation and digital transformation in the world of sport.
“This is a great opportunity for us to work together for the benefit of everyone, especially the global volleyball family, as we open an exciting new chapter in this digital age. While Microsoft can provide technological expertise, we want to show our vision to engage and expand our loyal volleyball fan base. By providing highly engaging digital content, which speaks directly to the specific interests of our fans, we believe we can significantly enhance fan experience all season round.”