US clothing brand Express has expanded its partnership with the National Basketball Association, with a new ad campaign and line of NBA-licensed apparel to follow.
Announcing the new multi-year deal, Express unveiled its latest ‘NBA Game Changers’ ad campaign and new NBA menswear range.
Express will launch its NBA Game Changers ad this month, and will launch its new NBA collection in November, available in store and at Express.com.
This year’s ad campaign features NBA All-Star Victor Oladipo; Mo Bamba of the Orlando Magic and Trae Young of the Atlanta Hawks; John Collins of the Atlanta Hawks; and Jamal Murray of the Denver Nuggets.
During the 2017-18 season, Express ran its first NBA Game Changers campaign, featuring Brandon Ingram, Denzel Valentine, Jamal Murray and John Collins.
The collection will initially be limited to t-shirts and fleeces, but will expand next year to include blazers, dress shirts, ties and underwear. Express will also introduce a women’s collection in 2019.
In February next year, Express will have brand visibility at the NBA All-Star Game in Charlotte, North Carolina.