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Charles Baker, co-chair of O’Melveny’s Sports Industry Group, told delegates on the first morning of the SportBusiness Summit in Miami, Florida, that sports team ownership is a “hot, hot segment” fuelled by the presence of an increasing number of private equity and hedge fund investors.Read on
Twitter is helping to reach under-served sports audiences and is also providing greater value to both advertisers and sponsors says Laura Froelich, head of US content partnerships at the social media company.Read on
Bundesliga champions Bayern Munich are reportedly close to signing a new sponsorship deal with German carmaker BMW, which could take over from rival brand Audi as the club’s Official Car Partner.Read on