Euroleague to bolster EuroCup’s broadcast output

Euroleague Basketball has said the 2017-18 season of the EuroCup will result in a major enhancement of the second-tier club competition’s broadcast footprint, along with boosting the revenues generated for teams.

Euroleague Ventures, the 10-season joint venture between the Euroleague and the IMG agency, is centralising the media rights of the Eurocup from 2017-18 and has released further details behind its plans.

Euroleague Basketball and IMG have agreed an improved commercial structure and defined a new revenue distribution model similar to the top-tier EuroLeague’s centralised structure, which it said will positively impact the participating clubs with a guaranteed increase in the sports pool, as well as a new market pool distribution based on the television contracts signed in each territory.

The new media structure also includes a significant investment in production to improve the overall content offering. As a result, fans will be provided with better quality broadcasts and a wider range of content on digital platforms, including additional highlights and the ability to watch live games on the Euroleague.tv online platform.

Euroleague Basketball said in a statement: “The 7Days EuroCup will be the European basketball club competition with the second highest average economic distribution per club, behind only the Turkish Airlines EuroLeague.”