WME-IMG has announced the creation of a new holding company called Endeavor, which will assume the full portfolio of brands and services operated by the agency.
WME-IMG, which is headed up by co-chief executives Ari Emanuel and Patrick Whitesell, was established following the merger of the William Morris Endeavor talent agency and IMG, one of the sports industry’s most influential companies, in 2014. Endeavor was the name of the agency led by Emanuel and Whitesell that merged with WMA in 2009 to form William Morris Endeavor.
Emanuel (pictured) will serve as the chief executive of Endeavor, with Whitesell installed as executive chairman. Both will continue to sit on the company’s board.