DEL club spruces up with sponsorship extension

Salon chain Top Hair has extended its jersey sponsorship deal with Augsburger Panther, which competes in the Deutsche Eishockey Liga, the top division of ice hockey in the country.

The new one-year deal will cover the 2016-17 DEL season, which begins next month.

As part of the deal, Top Hair’s branding will feature on the front of the club’s jerseys, and on the back shoulders. It will also receive extensive advertising exposure at Augsburger’s home arena on match days, and serve as the exclusive sponsor of the club’s WhatsApp channel.

In addition, Top Hair, which has been a partner of the club for over 20 years, will provide toiletries for the team’s players.

Augsburger finished the 2015-16 regular season in 12th place.