DAZN adds WWE to Japanese rights portfolio

DAZN, the OTT service operated by digital sports media company Perform, has enhanced its content portfolio in Japan by agreeing a rights deal with North American wrestling organisation WWE.

Under the multi-year contract, WWE’s flagship programs Raw and SmackDown will be available live in Japan with Japanese commentary for the first time ever, beginning today (Tuesday).

Fans will be able to live stream all three hours of Raw and two hours of SmackDown exclusively on DAZN. Raw and SmackDown will also be available via video on demand for DAZN customers.

In addition, fans will soon be able to watch other WWE featured content and highlight shows on DAZN, including WWE Experience, WWE Bottomline, and WWE This Week.

John Gleasure, chief commercial officer of DAZN, said: “Raw and SmackDown complement and strengthen our overall international sport offering, plus the live and non-live content available for fans to watch works perfectly for our business model.”